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Asia/Pacific BPO Relatively Underexploited

Thursday, September 27th, 2012
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The APEJ (Asia/Pacific except Japan) BPO market is still relatively underdeveloped and is set to reach $9.5 billion in 2016. This represents a significant jump as this market was $5.9 billion in 2011, according to Gartner, which notes that an unexploited region presents opportunities to BPO service providers that are willing to invest in the region.
The Gartner report: “Market Trends: How to Profit From BPO Services in Asia/Pacific, 2012 identifies Australia as the largest BPO market in Asia/Pacific in 2011.
Last year, Australia enjoyed a market size of more than $4.63 billion and this was over 3.5 times larger than India ($1.26 billion). Both China and India will lead the growing BPO markets within Asia/Pacific.
Gartner says that banking and financial services, communications, government (both local and federal), technology, retail, and travel and transportation continue to be the largest consumers of BPO services in the APEJ region.
“Key drivers for BPO buyers in Asia/Pacific are scalability, quality, best-of-breed process and technology infusion, and improved service levels,” said T.J. Singh, research director at Gartner. “Cost continues to be a consideration in all deals. Asia/Pacific is an immature market for BPO services. No one provider dominates every type of BPO service, and very few BPO providers can successfully demonstrate true regional or Pan- Asia/Pacific BPO capabilities for multiple processes.”

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