The China Wine Market is growing rapidly and leading online sales platform Yihaodian has chosen DDMA to develop wine and beverage online sales.Although the China wine market is growing very fast Yihaodian recognizes that existing wine companies and new entrants require the right type of product, in the right manner, on the right terms and sell through the most efficient channels.
Partly owned by Wal-Mart, Yihaodian is one of the fastest growing B2C online sales platforms in China. DDMA is a market research and business consultancy based in Shanghai, which provides market research and consulting services to many leading wine, beer, spirits and beverage companies in China.
Following this agreement, DDMA is negotiating with many established wine producers in countries including the US, New Zealand and France.These negotiations are expected to be successful and the first batch of brands will be launched in China by DDMA via Yihaodian in August this year.
“Our on-going market research with Chinese wine consumers has identified clear opportunities in the China wine and beverage market for Yihaodian,” said Sam Mulligan, director of DDMA China.
“ We will combine our vast experience in wine and beverage market research and operations in China with our extensive China online shopping knowledge to offer Chinese wine consumers a highly relevant and compelling offer through Yihaodian."
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