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Shamila Janakiraman

Stories from Shamila Janakiraman


Wednesday, February 12th, 2014

Brands do not simply mean a name, logo, symbol or design but rather something which stands apart because of its character. They can be just as famous as celebrities. And people can be influenced by brands just like they are by human personalities.
A brand becomes a success when it positively affects the way consumers think about a company or product. It has to affect their feeling and sensation. Some products make us think logically while buying, as in the case of the Dettol brand, which is a household name for an antiseptic. All similar products are called Dettol by many. Suchis the power of the brand.Some products evoke the senses of taste, sight and smell, especially cosmetic products and personal hygiene products like soaps and perfumes. Some products are famous for the emotional link they have with consumers. Maruti-Suzuki cars in India, the first in the compact small car segment, still brings about a feeling of connection as a ‘family car’ even though it has since gone out of production.

Kolaveri Di vs. Gangnam Style

Tuesday, December 3rd, 2013

“Why this Kolaveri, Kolaveri, Kolaveri Di?” was on everybody’s lips in 2011 and in the early months of 2012 too. The video pictured the song recording within the confines of a recording studio involving just five people in all, including the singer Dhanush, the music com­poser, the heroine and the director of the movie, which featured the song. The tune and catchy lines sung in Tamil and English to a slow rhythm along with the simple video made quick headlines.

India-South Korea Collaboration in Green Energy Initiatives

Tuesday, December 3rd, 2013

Two emerging powers in the Asia- Pacific region, India and South Korea, continue to extend their tentacles of friendly relations. India, with its ‘Look East Policy’, and South Korea with its ‘New Asia Policy’ seem to be drawing the same road map to progress. What could be more productive than collaboration and co-operation?
Going beyond infrastructure develop­ment, automobile industry, steel, defense equipment and consumer electronics and communications technology, the two na­tions have come together in energy-related fields to become self-reliant as well as to be environmentally friendly in their endeav­ors.

Importance of Indo-Korean Joint Ventures in Education Sector

Thursday, October 3rd, 2013

Education is an essential nation building tool that provides the necessary human resources re­quired to run a state at the bu­reaucratic, technical, teaching, health and management levels. Good edu­cation makes people responsible and serves to bridge gaps of differences.

BYOD – Bring Your Own Device

Monday, January 7th, 2013

Gone are the days when high-ranking officials sported a BlackBerry. which was more a symbol of their post and perks than a device to do work with. Nowadays more and more organizations are moving towards BYOD.

RIMS – Remote Infrastructure Management Services

Saturday, December 29th, 2012

Many used to wonder years ago, when visiting banks, how bank officials had only a monitor and keyboard in front of them but no CPU. They did not know that all the data comes from servers stored in a special server room with necessary cooling arrangements.The bigger the organization, the bigger the server room becomes, and it is called the data center.

India-Korea Science and Technology Cooperation

Monday, September 17th, 2012

Recent announcements following the Indian Prime Minister Dr. Manmohan Singh’s official visit to South Korea further highlight the leaps and bounds taken by these two countries with regard to collaboration in the Science and Technology front along with several other fields. Though companies like LG and Samsung nowadays are household Korean names in India, friendly relations between Korea and India date back in history to the year 48 AD. An Indian princess, Queen Suro, traveled to Korea from the Kingdom of Ayodhya following the path revealed to her by a dream.

multicolored diamonds

Diamonds – A Dazzling Profitable Industry

Wednesday, April 11th, 2012

Occurring naturally, diamonds have been sought after for their use in jewelry, in addition to their usefulness in industrial applications, owing to their molecular properties. The jewel in the crown, a girl’s best friend, a diamond is always forever. The diamond industry employs over ten million people across the globe, with a total production standing at more than $US13bn worth of rough diamonds per year.

indian ship

Indian Shipping Industry – Riding the Economic Wave

Thursday, March 22nd, 2012


The shipping industry is global in scale and it reflects the economic health of nations and the world as a whole. Commercial shipping started with the Phoenician merchants who carried goods across the Mediterranean. The Venetians and Dutch were prominent original players in this burgeoning industry. The opening of the Suez Canal in 1869 came as a boon to shipping, as it enabled faster trade between Europe and Asia. The container shipping sector grew exponentially from the 1970s to the 1980s. In Asia the industry saw significant growth, with Hong Kong opening its large container port to the world in 1989.


It can be said that 90 percent of the world trade is transported by the international shipping industry. The huge volumes of goods to be exported and imported would be impossible without it. Trade across the oceans benefits customers across the globe, owing to the competitive freight rates offered and the high efficiencies exhibited. Further, economic liberalization bodes well for the industry as a whole.

Growth and Importance of the MICE Industry

Friday, March 16th, 2012

The need of the hour for any company, whether it is in the IT, FMCG, leather or textile industries, is the expansion of customer base and retention of the present market. Among other ways, this can be achieved by participating in huge congregations, seminars, exhibitions and other marketing events.

Besides bringing industry counterparts together, these events help in synergizing ideas and bringing in additional clients, increased sales and revenues. They also serve as a cost effective means of advertising. A specialized industry has mushroomed to cater to this unique need of companies and is known as the MICE Industry, where MICE stand for Meetings, Incentives, Conventions and Exhibitions.

indian grand prix

The Indian Grand Prix

Friday, December 23rd, 2011

The excitement was palpable when it was announced that India will host its first Formula 1 Grand Prix on October 30, 2011. For car racing aficionados this decision by the World Motor Sport Council was ‘manna from the skies’ as the addition of the Indian GP to the F1 calendar will make 2011 a 20-race season for the first time.


Good Times for the Asia-Pacific Watch Industry

Tuesday, November 29th, 2011

Although watches make style statements, increasingly they have started facing competition from a less related device, the mobile phone. Most youngsters depend on their phones for time and feel a watch on their wrist is not so cool. However, the watch industry in the Asia-Pacific region is fast-growing and there is stiff competition among nations.

Changing Concepts of Brand Equity

Tuesday, November 1st, 2011

A brand refers to a logo, symbol, or name given to a product. The impact that a brand has on consumer purchases or perceptions with regards to a product is known as brand equity. Brand equity is the value premium that a company derives from a product as compared to its generic equivalent. Brand equity can be created for products by a company, by making them more memorable, easily identifiable, and superior in quality and reliability.

knowledge manager

Knowledge Management in Asia-Pacific Organizations

Wednesday, October 12th, 2011

“Water, water everywhere but not a drop to drink.” This saying could apply to the abundant sea water everywhere on this earth which is too salty to drink. Similarly, we are flooded with raw data, and unless we have the ways and means to tap into this vital resource it will be nothing but sea water to us.

it healthcare

Information Technology in Healthcare

Tuesday, October 4th, 2011

Information Technology has revolutionized healthcare delivery in several countries across the globe. It helps in the management of information as computers simplify the work of personal health information management for both doctors and patients. It also increases the avenues of communication between healthcare providers and consumers.

Computers and other electronic devices simplify the storage, sharing, and access of health information for healthcare providers in hospitals, labs, X-ray facilities and so on. The usage of computers for this application is called Health Information Technology (HIT) or Health IT.


Packaging Industry: Part and Parcel of Industrial Growth

Friday, September 23rd, 2011

The packaging industry caters to the needs of consumer convenience while providing a longer shelf life for food products and other consumables. The importance of packaging and the need for advanced packaging technology is proven by the fact that this sector is expected to grow to US$23 billion in 2015, at an estimated CAGR of 8.2 percent from 2010 to 2015.


Importance of Logistics Industry for Growing Economies

Thursday, September 1st, 2011

Logistics involves the delivery of products or services for the client with assured quality and quantity. The logistics industry also depends on the timeliness in which products are delivered to a destination. Promptness is of utmost importance, as delayed delivery can result in significant losses to the recipient of the consignment in most cases. 'Better late than never' does not work well for the logistics provider.


Biofuel: Answer to Tomorrow’s Energy Needs in Southeast Asia

Monday, August 15th, 2011

With increased industrialization and the launch of innumerable transportation vehicles, newer sources of energy are in great demand to fuel world economic growth. With conventional sources of energy depleting fast, alternative non-conventional sources of energy are being sought.

Natural sources of energy which are inexhaustible like solar, wind, and tidal energy are being tapped with huge projects being launched every day. However, the high setup costs are prohibitive in most countries. Thus, alternative energy sources which are plentifully available as well as easy to produce are progressively required.

fiber optics

The Growing Web of Fiber Optic Technology in Asia

Wednesday, August 10th, 2011

Albert Einstein wondered about the experience of moving at the speed of light. With fiber optic transmission, we can at least achieve movement of data at the speed of light. Communication is what brings the world closer, making it into one global village. It is what makes us say, quite literally, “It’s a small world after all.” We know what is happening at the other end of the world within minutes.

indian cars

The Indian Automobile Industry: Zooming Ahead

Wednesday, August 3rd, 2011

The growth of the Indian automobile industry has been phenomenal to say the least. De-licensing there in 1991 set the ball rolling, as it attracted foreign majors to en ter the country with long-term plans. Production facilities were set up, which boosted the Indian automobile production from 5.3 million units in 2001-02 to 10.8 million units in 2007-08.

The large middle class population with growing earning power formed a large customer base. Other growth factors in the auto sector were the remarkable upsurge in technological capabilities and the availability of trained manpower.


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