Shamila Janakiraman

A brand refers to a logo, symbol, or name given to a product. The impact that a brand has on consumer purchases or perceptions with regards to a product is known as brand equity. Brand equity is the value premium that a company derives from a product as compared to its generic equivalent. Brand equity can be created for products by a company, by making them more memorable, easily identifiable, and superior in quality and reliability.

Information Technology has revolutionized healthcare delivery in several countries across the globe. It helps in the management of information as computers simplify the work of personal health information management for both doctors and patients. It also increases the avenues of communication between healthcare providers and consumers.

Computers and other electronic devices simplify the storage, sharing, and access of health information for healthcare providers in hospitals, labs, X-ray facilities and so on. The usage of computers for this application is called Health Information Technology (HIT) or Health IT.

Logistics involves the delivery of products or services for the client with assured quality and quantity. The logistics industry also depends on the timeliness in which products are delivered to a destination. Promptness is of utmost importance, as delayed delivery can result in significant losses to the recipient of the consignment in most cases. 'Better late than never' does not work well for the logistics provider.

Albert Einstein wondered about the experience of moving at the speed of light. With fiber optic transmission, we can at least achieve movement of data at the speed of light. Communication is what brings the world closer, making it into one global village. It is what makes us say, quite literally, “It’s a small world after all.” We know what is happening at the other end of the world within minutes.

Every one of us has used some form of cosmetic at some point in our lives. Even talcum powder, lip balm, hair oil and shampoo fall under this category. Any product used for cleansing or for making a person more attractive by changing his or her appearance is called a cosmetic.

Stem cells are specialized cells found in certain parts of the body such as the umbilical cord, bone marrow, embryo and teeth, that can develop into any other cell in the body.

Stem cell research is unveiling a new era in medical technology to enhance healing of the human body. Stem cell biology can help treat tissue/organ injuries, cardiovascular disease, neurological disease, musculoskeletal disease, diabetes and hematopoietic disorders and more recently in cosmetology. With further advancements in technology of this research field, a lung malfunction, an atrophied heart muscle, or kidney problem can be treated successfully.

Most products and services follow stipulated rules of design, whether making a box for biscuits or a container for body lotion.

Movies have been a part of popular culture for more than 100 years. Essentially, the movie is a photographic medium which utilizes electronic and computer technologies to the fullest extent possible.

Movies are visions of culture or of place or community aside from being a popular entertainment/art form and a major industry in almost any country. They also serve as a powerful communication medium to highlight the plight of weaker sections of society, and as an eye opener for those behind the velvet curtains to the realities of life. Language is no longer a barrier across cultures, as most movies come with sub-titles or are dubbed to regional languages. Thus even an Indian movie can become famous in Japan.

In a country where cricket is religion, the only thing that could divert attention away from it would be a bigger event.

Forget attracting crowds away from the television when a live or even old match is telecast. Yet this event in question brought admirers when a cricket match was happening in the same city.