Choi Ju-hyun, 27, got her iPhone in December 2009 by ordering it from the Internet. She paid 260,000 won for the phone and signed up for a two-year contract. It was her first smartphone. Since getting it, it she has spent a great deal of her time using it to search for places to shop, listen to music, and search for more applications (or “apps”). Of all its features, she finds its maps, Internet service and e-mail functions most useful.
