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Priyanka Sharma

Stories from Priyanka Sharma

Marketing and Branding Bloopers-How to avoid them

Thursday, February 13th, 2014

Why do branding bloopers happen?
Today’s businesses are globally interconnected and interdependent. Multinational companies and business conglomerates produce their products in low-cost manufacturing regional hubs and export them to various geographies across the globe. Ford, Pepsi, Wal-Mart, Tesco, Apple, Sony, Samsung, and Tata are a few household names which meet the above descriptions. However, the above business dynamics create situations which give scope for marketing and branding blunders to be committed. Some of the key contributing factors identified by marketing analysts are as follows:
Interplay between cultures and languages.
This interplay between organizations and customers who are required to communicate and interact using multiple languages some times create branding nightmares and bloopers which cost organizations ‘loss of face’ and also cause ‘loss of revenue’.

Thailand and China Agree on a US$70.6m Tablet Deal

Monday, March 26th, 2012

The Pheu Thai party of Thailand announced a “one student, one tablet” campaign policy during the country’s general elections last July. Now after winning the election, it is all set to fulfill its promise made during the election campaign, which will lead Thailand’s educational system into the next generation of education. This will be accomplished by boosting educational strategies “based on e-learning and the distribution of electronic books through the internet for the students of various grades.”

green laws

New Green Laws: Asia-Pacific Inc. Re-strategizing their Carbon Liabilities and Forecasting

Wednesday, August 17th, 2011

Over the past several months, tighter laws on greenhouse gas emissions have been a cause of worry for firms located across the AsiaPacific region. These tougher laws have increased the negative financial performance of companies spread across the area, and they continue to rock the ability of firms to seek greater funds and capital.

China on Tightrope as 1Q Shows Trade Deficit

Tuesday, July 26th, 2011

As results of the first quarter of the financial year begin to trickle in, things are on a tight rope in China. One has to look as far back as 2004 to the last time when China had to pass through a deficit in the first quarter. The reason for this year’s deficit is attributed largely to the phenomenal rise in oil prices, the strengthening of the yuan and a boom in importing technology as well as the increase in prices across the globe. The General Administration of Customs data revealed a US$1.02 billion trade deficit for the first quarter of 2011. February saw a massive deficit of US$7.3 billion followed by a slight recovery surplus of US$139 million in March.

woman in hospital

Breast Cancer Setting in Early amongst Chinese Women

Thursday, July 7th, 2011

Epidemiological studies have often proved that breast cancer instances are predominant amongst Caucasian women (read American white women).

The occurrence of breast cancer in terms of race is less than 20 percent amongst Asian women and approximately 18.7 percent amongst ethnic Chinese womenfolk. Despite this heartening fact, the cause for alarm amongst the younger generation of Chinese women is that the greater incidence age is reaching lower thresholds.


Qigong: The New Age Yoga?

Friday, June 3rd, 2011

At the center of almost of every ancient culture are several energy building and energy equalizing exercises, or mediation-cum-exercising routines, that have evolved over several centuries.

India has its Yoga and Tai chi is very popular in China. Qigong is an older generation of sequences of body movements that are graceful but which build inner mental focus as well as balanced abdominal breathing, which creates in the person the proverbial ultimate vital energy, referred to as the Qi.


Diagnostic Opportunities in Health Sector and Growth Strategies for 2011-12

Monday, May 9th, 2011

The APAC region has long been the leader in the manufacture, production and supply of various kinds of pharmaceutical products, as well as highend diagnostic equipment of the health care industry.


Robots Teaching Children in Korea

Wednesday, April 13th, 2011

At the core of Korean Education Policy is the ambitious plan to have robotic instructors at all the 8400 kindergartens by the year 2013.

Aiding this program are the country’s leading science organizations. The Korea Institute of Science and Technology has delivered on its artificial intelligence capabilities by developing the EngKey robot.


Telecom Tech Trends Redefining the APAC Region

Tuesday, March 22nd, 2011

Technology businesses are fast emerging as the defining factors in global economies. Today there is a significant shift from the infrastructural industries such as iron and steel to the services industry based on the internet platform.

Online connectivity is now redefining almost all aspects of life. From education to the consumer trends, the level of penetration of technology into society is influencing all. Things like mobile banking and online shopping are redefining major consumer processes. There is a gradual migration to the online and e-commerce models.

asian games

What the Southeast Asian Games Did for Laos

Friday, March 4th, 2011

Laos in its successful aftermath of hosting the southeast Asian Games is on the fast track to development The government of Laos believes that the Southeast Asian Games are a magnificent point to reiterate the immense reach and power of sports. By hosting the most prestigious games of the region, Laos has finally set foot on the world map.

Eco business

Eco Business in Singapore

Monday, February 7th, 2011

Singapore is a promising economic hub that has shown tremendous potential for conducting environmentally-conscious business.

Having envisaged a green and clean technology for a long time, Singapore has already emerged as an environment-conscious icon.

Companies Look to Disabled Persons to Reduce Turnover

Wednesday, December 1st, 2010

The word attrition is used to describe a decrease in workforce via the process of retirement, resignation or even death.

The attrition rate is the shrinkage ratio for the number of employees. In recent times, cost cutting measures have been incorporated in various transnational corporations or by hiring disabled or “differently able” individuals. The advantage that they get here is lower attrition rates.


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