Monday, September 12th, 2011
Twitter reported more impressive growth this week but once again remained circumspect on exactly how well its fledging advertising business is performing. Twitter now has 100 million active users worldwide, an 82 per cent increase from the beginning of this year. It is on track to add a further 26 million by the end of 2011. Fifty-five percent of its active users are interacting with Twitter via mobile, a promising growth area for Twitter going forward.
