Many of us wonder, what is the most important key while doing business in China? Well, Theodore Justin Novak, Senior Associate Director of the Investment Department at DTZ in China has the answer for you. The key to success in China is simple. “Follow the government” and “localize.”
Novak, leader of the institutional sales team of DTZ, visited South Korea as a guest speaker for the 2011 Asia Pacific Financial Forum. DTZ, the real estate adviser listed on the London Stock Exchange in 1987, has been operating in China as the first real estate advisor to enter country in 1993. In Greater China DTZ operates 18 offices, and Novak is responsible servicing fund managers, institutional investors and bankers at the company’s Shanghai office.