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“Why Should I Hire you!"

Thursday, February 13th, 2014

What skills do you need to be a personal branding expert?
First, a coaching certification is vital for training in helping clients self-discover –  to become aware of their talents, strengths and
passions. That is the information needed to create their brand. A coaching certification (CPC) includes over 320 hours of formal coaching education, live training and time with clients. The Energy Leadership Index - Master Practitioner (ELI-MP) is a specific accreditation for certified coaches who specialize in the understanding and use of energy to shift and amplify awareness and performance. These expanded tools offer a more significant client experience from which they can build their personal branding. Second, a keen sense of connection to the world is critical to help client see options and opportunities to find their fit in today’s world.

Tesco Lotus Brand- Building Turnaround Story

Thursday, February 13th, 2014

Tesco, UK’s retail outlet giant, nowadays has a major presence in Thailand under the brand name Tesco Lotus. However, this was not the case until only a few years ago. Back then Tesco Lotus was still a burgeoning business in the retail sector with more than 700 stores and a nearly 50,000 strong workforce. But those were troubled times then, as it was steadily losing customer and market share to entrenched competition. A turnaround was soon possible thanks to some ingenuous and out-of-the box thinking by brand building experts.

Marketing and Branding Bloopers-How to avoid them

Thursday, February 13th, 2014

Why do branding bloopers happen?
Today’s businesses are globally interconnected and interdependent. Multinational companies and business conglomerates produce their products in low-cost manufacturing regional hubs and export them to various geographies across the globe. Ford, Pepsi, Wal-Mart, Tesco, Apple, Sony, Samsung, and Tata are a few household names which meet the above descriptions. However, the above business dynamics create situations which give scope for marketing and branding blunders to be committed. Some of the key contributing factors identified by marketing analysts are as follows:
Interplay between cultures and languages.
This interplay between organizations and customers who are required to communicate and interact using multiple languages some times create branding nightmares and bloopers which cost organizations ‘loss of face’ and also cause ‘loss of revenue’.

Country Branding Why it is not just an Advertising Campaign

Thursday, February 13th, 2014



The concept of ‘country branding’ is viewed differently in different countries, and is mostly influenced by the national character of the nation. There are many countries such as Germany where ‘country branding’ is often associated with‘new nationalism,’ especially in the academic context. However, most countries associate ‘country branding’ with high-profile public relations that propagate the country variously - as the dream travel destination, an ideal place for business investment, or the perfect employment destination. Various examples and discussions on the definitions of ‘country branding’ in the Southeast Asian context suggest that country branding is much more than a well-planned and executed advertising campaign. That is to say, a country brand is the essence of a country, relative to the personal experiences of the individual.

Chaebol’s Economic Domination the Bane of Growing Social Disparity within South Korea

Wednesday, February 12th, 2014

Three of the most famous Korean chaebols that hold global sway across consumer electronics are Daewoo, LG and Samsung. A chaebol is a Korean term for clan-owned business that has become successful, especially as multinational companies. The term ‘chaebol’ (also spelled ‘chaebeol’) is derived from the words ‘chae’, which means wealth/property, and ‘bol’, which means clan.

Branding is about how to Define Products

Wednesday, February 12th, 2014



First of all please tell us how important branding is in the marketing strategy of any product.

Companies need to engage in marketing through differentiating their product in price, retailing, and promotion. These days, however, the technology gap between companies is narrowing, which makes it difficult for companies to make their product significant and different. Quality-wise products are almost the same. Almost everyone is doing great in price, retailing, and, advertisement. Big companies and SMEs all are good at marketing. Thus, it is difficult to differentiate their products through marketing alone. Inevitably, companies seek brand management to stand out. Marketing is about how to sell, but branding is about how to define products. When companies engage in marketing, they think about how to make marketing outstanding. This is brand marketing. Marketing raises real value, while branding raises perceived value. Despite the high quality of the product, if the perceived valueis low, the product cannot be appreciated properly. As differentiated marketing is required, businesses are seeking brand management, which puts emphasis on brand. Therefore, branding is becoming a trend.


Wednesday, February 12th, 2014

Brands do not simply mean a name, logo, symbol or design but rather something which stands apart because of its character. They can be just as famous as celebrities. And people can be influenced by brands just like they are by human personalities.
A brand becomes a success when it positively affects the way consumers think about a company or product. It has to affect their feeling and sensation. Some products make us think logically while buying, as in the case of the Dettol brand, which is a household name for an antiseptic. All similar products are called Dettol by many. Suchis the power of the brand.Some products evoke the senses of taste, sight and smell, especially cosmetic products and personal hygiene products like soaps and perfumes. Some products are famous for the emotional link they have with consumers. Maruti-Suzuki cars in India, the first in the compact small car segment, still brings about a feeling of connection as a ‘family car’ even though it has since gone out of production.

South Korea’s Trade Surplus in IT Sector Increases Ten-fold

Tuesday, December 3rd, 2013

According to the ministry, the IT export business numbers have grown about 12 percent on a yearly basis during the last few years. The numbers of exports have risen up to $14.52 billion. Imports have also not been lagging far behind, show­ing a good standard growth and rising this year by about 2.2 percent on a year-by-year basis, coming to about $6.66 billion this year.
The trade surplus regarding infor­mation technology has come to about $7.86 billion, which is in fact higher than South Korea’s surplus of all other trades combined. The total surplus of South Korea in November was calcu­lated at $4.48 billion, while total export numbers in the country grew by 3.9 percent, amounting to $47.8 billion. The import numbers have shown an in­crease of 0.7 percent, reaching $43.32 billion.

India and South Korea :Strategic ‘Partners’ With Long term Goals

Monday, July 8th, 2013

India and South Korea share remarkable common interests – all the more remarkable considering how far apart they are geographically, in area, popula­tion, average income, living conditions and climate.

Samsung forecasts weaker-than-expected profits for Q2

Monday, July 8th, 2013

Samsung Electronics has forecast weaker-than-expected profits for the April to June quarter.The world's biggest mobile phone and TV maker has estimated an operating profit of 9.5 trillion won, 8.3 billion dollars, for the quarter.According to the BBC, most analysts had expected a figure closer to 10.1 trillion won.

Without investment in infrastructure, Indo-Pak bilateral trade will fall: Report

Monday, July 1st, 2013

Bilateral trade between Pakistan and India is expected to increase in the future, but without proper infrastructure it is bound to fall.

Therefore, development of infrastructure needs swift progress and investment to cater the growing bilateral trade in the future.

Rolex beats Apple to become Britain's most-loved brand

Sunday, June 23rd, 2013


Rolex watch

Luxury watchmaker Rolex has beaten off competition from Apple to be crowned Britain's favourite brand.

The Swiss firm impressed consumers and industry experts who considered the company's "quality, reliability, and distinction". It pushed iPhone maker Apple into second place for the second year running and Microsoft into third, reports

Microsoft alters key components of Xbox One sharing policies

Sunday, June 23rd, 2013

Microsoft alters key components of Xbox One sharing policies
Software giant Microsoft has reportedly altered some of its sharing policies for its latest gaming and entertainment console Xbox One after addressing to feedbacks from the 'Xbox community.

Microsoft has dropped the 24-hour Internet connection requirement for playing all disc-based games, and has made games using and sharing unlimited, CNN reports.

Understanding complexities in real estate industry key to growth

Sunday, June 23rd, 2013

The Confederation of Indian Industry (CII) recently held its flagship 'CII Real Estate Conclave' here with the theme 'Embracing The Complexity of Indian Real Estate'.

Participants described the real estate industry as a key industry to which India's GDP growth is directly linked.

Facebook bug 'inadvertently' reveals information on 6 million users

Sunday, June 23rd, 2013

Social media giant Facebook has recently learned that a bug in one of its programme tools 'inadvertently' revealed information about its users without their knowledge.

Facebook reveals 'snoop data' requests made by US government

Sunday, June 16th, 2013

Social media giant Facebook has revealed the number of ' snoop data' requests made by the US government in the last year.

According to The Sun, Facebook received up to 10,000 requests to provide data about users on subjects ranging from missing children to terrorist threats .

Facebook's top lawyer, Ted Ullyot said that after negotiations with the US security officials the company is allowed to reveal only the number of requests made adding that the company is lobbying to reveal more.

Senior Apple executive defends company's e-book pricing model with publishers

Sunday, June 16th, 2013
Apple 2

Apple's senior executive Eddy Cue defended the company against the alleged charges of fixing prices with publishers for subsequent price hike and profit to the companies.

Google Cutting 1,200 Jobs in Recently Purchased Motorola Mobility Holdings Inc

Monday, March 11th, 2013



Web giant Google is reportedly laying off 1,200 employees from its Motorola Mobility Holdings Inc, which the company bought in 2012 for 12.4 billion dollars, according to a source.

 The source claimed that the majority of the latest round of layoffs, which comes seven months after Google said that it was eliminating 4,000 jobs from the newly acquired Motorola, will occur outside the U.S, The Washington Post reports.

 Motorola Mobility spokesman Gabe Madway said that the cuts are a continuation of reductions announced last year, and added that the company is committed to helping the affected employees through the transition.

Inmarsat Announces New Scalable L-TAC Service for Defence Market

Tuesday, March 5th, 2013

Inmarsat, (LSE:ISAT.L), the leading provider of global mobile satellite communications services, is expanding the availability of mobile tactical Beyond-Line-of-Sight (BLOS) communications to a broad range of new government users through the innovative exploitation of the capabilities of its L-band satellites.

 The company today announced its plan to launch L-TAC, a new L-band service, which will deliver a ‘UHF-like’ tactical satellite capability for use with existing UHF tactical radios for approved government customers at low cost.

China's Huawei Plots to leapfrog Apple, Samsung in Mobile Market

Tuesday, March 5th, 2013

Chinese tech giant Huawei is preparing to overtake Apple and Samsung in the mobile phone market, a report has said. Wan Biao is the chief executive of Huawei Devices, the division of the company leading the charge to move from controversial infrastructure provider to a top global company whose products consumers aspire to own.


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