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Women tend to avoid applying forjobs that are "male-sounding"

Saturday, April 5th, 2014

A new study has revealed that women tend to avoid applying forjobs that are "male-sounding".According to the study by Technische Universitat Munchen, women also feel less inclined to respond to ads containing frequently used words like "determined" and "assertive", as such words are linked with male stereotypes.

The study found that if job advertising described a large number of traits associated with men, the women found it less appealing and were less inclined to apply.

67pc employees would have affairs with bosses for promotions

Saturday, April 5th, 2014

A new study has revealed that 67 percent of the employees have an affair with their bosses to get ahead at work.

According to a survey by dating site Victoria Milan, 42 percent of participants said they have already had an affair with a co-worker or a boss, while 81 percent said they have at least "fooled around", Huffington Post reported.

China encouraged to focus on visa facilitation to drive up International visitors

Saturday, March 1st, 2014

Travel & Tourism creates more jobs and contributes more to China's economy than industries including automotive manufacturing and banking
Improving visa access and visa processes for China is the key to opening the country's doors to more International visitors. That is according to the CEO and President of WTTC, David Scowsill, who is unveiling research today which underlines the significant role which Travel & Tourism is playing in driving China's economy.

United Nations launches 2014 online courses on Finance, Trade, and Intellectual Property

Saturday, March 1st, 2014

United Nations launches 2014 online courses on Finance, Trade, and Intellectual Property As the demand from Sub-Saharan African countries for online training steadily grows, the number of online courses has increased by 390% over the past 5 years GENEVA, Switzerland,March 1, 2014/ -- The United Nations Institute for Training and Research (UNITAR) (http://www.unitar.org) has just launched the 2014 edition of the online training courses in financial management, international trade and intellectual property.

Shutdown to cost U.S. economy $300mln a day, say experts

Thursday, October 3rd, 2013

 The US Government shutdown would cost 300 million dollars per day, according the economic consulting firm IHS Global Insight.
The figure means that about 12.5 million dollars will be lost an hour, or roughly 1.6 billion dollars a week, while the government is closed.The IHS analysis accounts only for the lost wages and productivity from the nearly 800,000 federal workers, ABC News reports.

Oz win England series by beating hosts in `deciding` fifth ODI

Tuesday, September 17th, 2013
team

Australia has managed to salvage their pride after a humiliating Ashes loss by beating England by 49 runs in the fifth day/night deciding one day international at Southampton on Monday to win the five-match series 2-1.

DR. VIJAY GOVINDARAJAN, EXPERT ON STRATEGY AND INNOVATION, TO GIVE LECTURE

Thursday, August 22nd, 2013
Asia Society Korea Center will host a special lecture titled “Strategy is Innovation” by Dr. Vijay Govindarajan, on Monday, August 26th as part of the Big Thinkers/Small Dinners series. Dr. Govindarajan is the author of the New York Times and Wall Street Journal bestselling book, “Reverse Innovation.” He is widely regarded as one of the world’s leading experts on strategy and innovation and is currently the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College.

Antony emphasizes on strengthening, modernizing capabilities of armed forces

Wednesday, August 14th, 2013
ph

Defence Minister A.K. Antony today emphasized on further strengthening and modernizing the military capabilities of the country by developing indigenous systems through sustained research and development. 

30,000 times greater gravity white dwarf star contradicts theory of nature

Monday, July 8th, 2013
universe

A team of researchers has studied a distant star where gravity is more than 30,000 times greater than on Earth to test its controversial theory that one of the constants of nature is not a constant. Dr Julian Berengut and his colleagues used the Hubble Space Telescope to measure the strength of the electromagnetic force - known as alpha - on a wh

Vol. 5, No. 2, 2013

Marketing and Branding Bloopers-How to avoid them

Thursday, February 13th, 2014

Why do branding bloopers happen?
Today’s businesses are globally interconnected and interdependent. Multinational companies and business conglomerates produce their products in low-cost manufacturing regional hubs and export them to various geographies across the globe. Ford, Pepsi, Wal-Mart, Tesco, Apple, Sony, Samsung, and Tata are a few household names which meet the above descriptions. However, the above business dynamics create situations which give scope for marketing and branding blunders to be committed. Some of the key contributing factors identified by marketing analysts are as follows:
Interplay between cultures and languages.
This interplay between organizations and customers who are required to communicate and interact using multiple languages some times create branding nightmares and bloopers which cost organizations ‘loss of face’ and also cause ‘loss of revenue’.

Tesco Lotus Brand- Building Turnaround Story

Thursday, February 13th, 2014

posco
Tesco, UK’s retail outlet giant, nowadays has a major presence in Thailand under the brand name Tesco Lotus. However, this was not the case until only a few years ago. Back then Tesco Lotus was still a burgeoning business in the retail sector with more than 700 stores and a nearly 50,000 strong workforce. But those were troubled times then, as it was steadily losing customer and market share to entrenched competition. A turnaround was soon possible thanks to some ingenuous and out-of-the box thinking by brand building experts.

“Why Should I Hire you!"

Thursday, February 13th, 2014
Jay

What skills do you need to be a personal branding expert?
First, a coaching certification is vital for training in helping clients self-discover –  to become aware of their talents, strengths and
passions. That is the information needed to create their brand. A coaching certification (CPC) includes over 320 hours of formal coaching education, live training and time with clients. The Energy Leadership Index - Master Practitioner (ELI-MP) is a specific accreditation for certified coaches who specialize in the understanding and use of energy to shift and amplify awareness and performance. These expanded tools offer a more significant client experience from which they can build their personal branding. Second, a keen sense of connection to the world is critical to help client see options and opportunities to find their fit in today’s world.

Country Branding Why it is not just an Advertising Campaign

Thursday, February 13th, 2014

 

abz

The concept of ‘country branding’ is viewed differently in different countries, and is mostly influenced by the national character of the nation. There are many countries such as Germany where ‘country branding’ is often associated with‘new nationalism,’ especially in the academic context. However, most countries associate ‘country branding’ with high-profile public relations that propagate the country variously - as the dream travel destination, an ideal place for business investment, or the perfect employment destination. Various examples and discussions on the definitions of ‘country branding’ in the Southeast Asian context suggest that country branding is much more than a well-planned and executed advertising campaign. That is to say, a country brand is the essence of a country, relative to the personal experiences of the individual.

BRAND BUILDING IN ASIA

Wednesday, February 12th, 2014

Brands do not simply mean a name, logo, symbol or design but rather something which stands apart because of its character. They can be just as famous as celebrities. And people can be influenced by brands just like they are by human personalities.
A brand becomes a success when it positively affects the way consumers think about a company or product. It has to affect their feeling and sensation. Some products make us think logically while buying, as in the case of the Dettol brand, which is a household name for an antiseptic. All similar products are called Dettol by many. Suchis the power of the brand.Some products evoke the senses of taste, sight and smell, especially cosmetic products and personal hygiene products like soaps and perfumes. Some products are famous for the emotional link they have with consumers. Maruti-Suzuki cars in India, the first in the compact small car segment, still brings about a feeling of connection as a ‘family car’ even though it has since gone out of production.

Branding is about how to Define Products

Wednesday, February 12th, 2014

 

abz

First of all please tell us how important branding is in the marketing strategy of any product.

Companies need to engage in marketing through differentiating their product in price, retailing, and promotion. These days, however, the technology gap between companies is narrowing, which makes it difficult for companies to make their product significant and different. Quality-wise products are almost the same. Almost everyone is doing great in price, retailing, and, advertisement. Big companies and SMEs all are good at marketing. Thus, it is difficult to differentiate their products through marketing alone. Inevitably, companies seek brand management to stand out. Marketing is about how to sell, but branding is about how to define products. When companies engage in marketing, they think about how to make marketing outstanding. This is brand marketing. Marketing raises real value, while branding raises perceived value. Despite the high quality of the product, if the perceived valueis low, the product cannot be appreciated properly. As differentiated marketing is required, businesses are seeking brand management, which puts emphasis on brand. Therefore, branding is becoming a trend.

Chaebol’s Economic Domination the Bane of Growing Social Disparity within South Korea

Wednesday, February 12th, 2014

Three of the most famous Korean chaebols that hold global sway across consumer electronics are Daewoo, LG and Samsung. A chaebol is a Korean term for clan-owned business that has become successful, especially as multinational companies. The term ‘chaebol’ (also spelled ‘chaebeol’) is derived from the words ‘chae’, which means wealth/property, and ‘bol’, which means clan.

India-South Korea Collaboration in Green Energy Initiatives

Tuesday, December 3rd, 2013

Two emerging powers in the Asia- Pacific region, India and South Korea, continue to extend their tentacles of friendly relations. India, with its ‘Look East Policy’, and South Korea with its ‘New Asia Policy’ seem to be drawing the same road map to progress. What could be more productive than collaboration and co-operation?
Going beyond infrastructure develop­ment, automobile industry, steel, defense equipment and consumer electronics and communications technology, the two na­tions have come together in energy-related fields to become self-reliant as well as to be environmentally friendly in their endeav­ors.

INTERVIEW: Aneel Karnani

Tuesday, December 3rd, 2013
AF

Aneel Karnani was born in 1951. He was educated at Harvard Business School, and is now a Professor of Strategy at the Ross School of Business, The University of Michigan. He gives this exclusive interview about Indian firm’s foreign ac­quisitions to Victor Fic, our special correspondent for economics and politics.
Explain the internationalization trend of Indian firms. Please cite examples.
Companies originating from emerging economies have been increasingly pursu­ing international acquisitions, driven by various factors such as the liberalization of their domestic economies, globalization of their industries, intensity of competition, managerial capabilities, and access to capi­tal markets. This is also true for Indian com­panies. Recent major examples include Tata Steel acquiring Corus Group for US$13 bil­lion, Hindalco Industries buying Novellis for $5.7 billon, Tata Motors buying Jaguar Land Rover for $2.3 billion, and Bharti Airtel pur­chasing Zain’s African telecom operations for $10.7 billion.

Kolaveri Di vs. Gangnam Style

Tuesday, December 3rd, 2013

“Why this Kolaveri, Kolaveri, Kolaveri Di?” was on everybody’s lips in 2011 and in the early months of 2012 too. The video pictured the song recording within the confines of a recording studio involving just five people in all, including the singer Dhanush, the music com­poser, the heroine and the director of the movie, which featured the song. The tune and catchy lines sung in Tamil and English to a slow rhythm along with the simple video made quick headlines.

South Korea’s Trade Surplus in IT Sector Increases Ten-fold

Tuesday, December 3rd, 2013

According to the ministry, the IT export business numbers have grown about 12 percent on a yearly basis during the last few years. The numbers of exports have risen up to $14.52 billion. Imports have also not been lagging far behind, show­ing a good standard growth and rising this year by about 2.2 percent on a year-by-year basis, coming to about $6.66 billion this year.
The trade surplus regarding infor­mation technology has come to about $7.86 billion, which is in fact higher than South Korea’s surplus of all other trades combined. The total surplus of South Korea in November was calcu­lated at $4.48 billion, while total export numbers in the country grew by 3.9 percent, amounting to $47.8 billion. The import numbers have shown an in­crease of 0.7 percent, reaching $43.32 billion.

India-Korea Tourism Ties

Monday, December 2nd, 2013
ABD

The Korea Tourism Organiza­tion which has a Delhi-based office recently opened a repre­sentative office in Mumbai to promote its relations in tour­ism with India. This office is designed to promote South Korea as a major tourism destination to the airlines, media, consum­ers and travel trade and to heighten India- Korea cooperation in tourism.

Daewoong Pharm Sets Up First R&D Center in Hyderabad

Monday, December 2nd, 2013
phito
The South Korea company Dae­woong Pharmaceutical set up its very first R&D center based in Hyderabad in 2008. In the history of India-Korean coop­eration in the pharmaceutical sector, it was also the first such undertaking in terms of collaborations and co-marketing of com­modities as well.

Growing Cooperation Between India-Korea in IT Sector

Monday, December 2nd, 2013

Statistics show that the Indian in­formation technology (IT) sector’s revenue has increased from 1.2 percent of the GDP in 1997 to 5.8 percent in 2008. As of now, the growth of this sector is dominated by IT ser­vices such as web services, software testing, application management, IT consulting, system integration, and custom application development and maintenance.

INTERVIEW: Jeong-Hoon Hur-Dal Indian Restaurant

Monday, December 2nd, 2013

 

HG

The Indian Food Industry has come a long way in Korea. Long gone are the days when an Indian restaurants were a rarity in the streets of Seoul. Now an Indian res­taurant can been found in practically all important streets of this great city. Among the burgeoning Indian restaurants in Seoul, one name stands apart: Dal Indian Restaurant.
In business for the past 12 years, Dal res­taurant has been able to make a unique name for itself in Korean society. Con­sidered to be the most authentic, original and pure Indian res­taurant in Korea, it counts among its customers many of Korea’s top political, business and entertainment indus­try elite.
Recently Yong-hee Kwon sat with the general manager of the restaurants, Mr. Jeong-Hoon Hur, for an exclusive interview. Here are excerpts of the interview…
Please tell us when the first restaurant was opened here in Seoul, and why did you choose to work in Indian restaurant?
The first restaurant was opened in the earl

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